The goal of this project was to utilize Adobe illustrator to create a new logo for a well-known brand. I chose Ron Jon Surf Shop, as I personally have a Ron Jon logo sticker on my car. I thought it would be fun to add a softer font and more distinct icon to the brand. The target market for this brand is quite broad, which made the redesign process a challenge, but I feel I was able to make a versatile logo that perfectly matched the spirit of Ron Jon. The animation was created using Adobe Photoshop to add some dynamism to the logo.